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Jennifer Lopez, above, bared her famous curves in a custom Atelier Versace illusion gown. And Kim Kardashian West almost looked modest in comparison in her sheer Roberto Cavalli dress, because no one’s getting naked without KKW joining in. In the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, an intellectual property expert, mentioned in a fashion seminar held in LA[which? For the past few years, WGSN has been a dominant source of fashion news and forecasts in encouraging fashion brands worldwide to be inspired by one another.

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In textile-producing areas the growing of cotton and the production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age-group. Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus traditional textiles are now fashion goods and are no longer confined to the black, white and brown colour-palette, but come in an array of colours.

Rita Dhody and Narendra Kumar were chosen to style the film's characters. Dhody said it took nearly two months for UTV and Bhandarkar to persuade her to help design the film; she found the job challenging because she had to make everything as authentic as possible. Chopra had to wear 137 costumes in the film because her character passed through five phases. Initially, she was a "hep" character with brightly coloured, matching attire. Her make-up becomes lighter as she becomes a model and later a supermodel.